Released on: May 15, 2008, 8:14 am

Press Release Author: Heather Huhman

Industry: Healthcare

Press Release Summary: This Father's Day, June 15, the Prostate Cancer Education
Council (PCEC) encourages families to give the men in their lives the gift of life
by scheduling a screening for prostate cancer.

Press Release Body: DENVER, CO - This Father's Day, June 15, the Prostate Cancer
Education Council (PCEC) encourages families to give the men in their lives the gift
of life by scheduling a screening for prostate cancer.

According to the PCEC's recent 2007 Prostate Cancer Education Week (PCAW) report, 61
percent of men know "a little" and 20 percent know nothing about prostate health.
Staggering statistics considering American men face a one in six lifetime risk of
developing prostate cancer.

"There is still much to be done in terms of public education on prostate health,"
said Wendy Poage, Executive Director, Prostate Cancer Education Council. "There are
approximately 64.3 million fathers in America, making Father's Day a prime
opportunity to start this live-saving conversation."

Colin Powell, a father of three and prostate cancer survivor, is a spokesman of the
PCEC and the Father's Day Awareness Campaign. In a radio public service
announcement, Powell encourages screenings and teaches fellow fathers about early
detection and risk factors.

"I personally have battled prostate cancer and won," Powell states. "Early detection
is the best weapon we have against this silent killer."

Given the important role screening plays in early detection, a new molecular
biomarker for PCA3 was introduced during the 2007 PCAW screening program. "The PCEC
is currently evaluating its role in early detection, watching how it performs with
and without PSA and other tests," said Dr. David Crawford, Chair, Prostate Cancer
Education Council.

Gen-Probe Incorporated is a national sponsor of the PCEC's Father's Day Awareness
Campaign and sells PCA3 ASRs (Analyte Specific Reagents) to several highly
specialized laboratories across the U.S. (i.e., labs which are CLIA certified for
high complexity clinical testing).

Prostate cancer is the most common cancer, other than skin cancers, in American men.
Estimates for 2008 indicate that more than 186,000 men will be diagnosed in the
United States, and nearly 28,700 will die from the disease. African American men are
twice as likely to get prostate cancer and twice as likely to die from the disease.
The second leading cause of cancer death in American men, behind only lung cancer,
prostate cancer is often treatable if detected early. More information about
prostate health is available at www.prostateconditions.org.

About the Prostate Cancer Education Council
A national organization committed to men's health, the Prostate Cancer Education
Council (PCEC) is dedicated to saving lives through awareness and the education of
men, the women in their lives, as well as the medical community about prostate
cancer prevalence, the importance of early detection, and available treatment
options, as well as other men's health issues. The Council - comprised of a
consortium of leading physicians, health educators, scientists and prostate cancer
advocates - aims to conduct nation wide screenings for men and perform research that
will aid in the detection and treatment of prostate cancer. More information is
available at www.prostateconditions.org.

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Web Site: http://www.prostateconditions.org

Contact Details: Prostate Cancer Education Council
Heather@JonesPA.com
202-742-5259